Employee-Generated Content

Are your employees your ultimate content creators?

These days, customers scroll so fast you need something real to stop them in their tracks. No wonder companies are embracing EGC or Employee-Generated ContentTheir honest stories and genuine reviews grab attention online and give your business the visibility you've been hoping for. And who knows your company inside and out? That’s right— it’s your employees!

What Is EGC, or Employee-Generated Content?

As the name suggests, EGC is all the content created and shared by your employees.From funny behind-the-scenes snippets to inspiring “day in the life” videos,employees are increasingly becoming the face of the companies.

While this is already familiar ground on LinkedIn, EGC is finding its way rapidly across platforms like Instagram, TikTok, and YouTube. The EGC playing field has no limits.

And the best part? It comes with plenty of benefits.

The Benefits of EGC

The biggest advantage of EGC is authenticity. It paints a personal and credible picture of your company, and it’s told by the people who know it best. This makes for more believable and relatable content.

Advertising campaigns often swallow big chunks of your marketing budget. By empowering your own employees as content creators , you can cut costs dramatically. Easier on the budget, with greater impact? Count us in.

EGC also gives your company a human face—your people. transparantYou can show your audience who’s working there, what a typical day looks like, and what the vibe is like.

It shines a light on your company culture rather than your products and this builds trust. In fact, 81% of consumers say trust is a key factor in their buying decisions.

And it’s not just potential customers who are more likely to connect. EGC also strengthens your employer brand , helping you attract future talent and boost long-term recruitment.

How to Get Started with EGC

Of course, you can’t force employees to create and share content. The whole power of EGC lies in its authenticity. So what can you do as an employer? Create a culture that encourages it.Here's how:

Create a positive atmosphere When people feel safe and valued, they’re more likely to create spontaneous content at work. Encourage it without pressure or fear of negative consequences.
Pick the right people Not everyone will be eager to make content during work hours. Keep an eye out for those already active on social media or those who occasionally post about work.
Share the bigger picture Help employees understand your tone of voice and branding so they know what kind of content works well. But don’t over-regulate. Too many rules make it feel like just another work-related task.
Make it easy The best content is often simple to create and quick to share. Provide tools like internal blogs, editing software, or social media templates. The easier it is, the more likely they are to join in.
Show appreciation Make it clear you value their efforts. A compliment, a shout-out, or even a pizza or ice cream treat during lunch can go a long way—and might inspire another post too 😉

When employees feel good at work, they’re naturally more motivated to help your company grow. This makes EGC a fun, organic way to boost your visibility.

Want to Learn More About EGC?

You’re in luck! In our Kruisbestuiving podcast episode , Britt De Roy shares her insights on EGC and other content strategies. Be sure to tune in for the latest updates from the world of social media.

Inspired by the power of Employee-Generated Content, but not sure where to start? No worries at all. We offer tailored workshops to help companieskickstart their EGC journey. Together, we’ll turn your already stellar team into top-notch content creators.!