{"id":733,"date":"2024-03-26T15:12:26","date_gmt":"2024-03-26T15:12:26","guid":{"rendered":"https:\/\/thecontenthive.be\/?p=733"},"modified":"2024-03-26T15:26:13","modified_gmt":"2024-03-26T15:26:13","slug":"client-case-den-esthetics","status":"publish","type":"post","link":"https:\/\/thecontenthive.be\/en\/client-case-den-esthetics\/","title":{"rendered":"Client case \u2013 DEN Esthetics"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"733\" class=\"elementor elementor-733\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2e915c e-flex e-con-boxed e-con e-parent\" data-id=\"5a2e915c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34f531d2 elementor-widget elementor-widget-heading\" data-id=\"34f531d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">38% more Instagram reach<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-581dde24 elementor-widget elementor-widget-heading\" data-id=\"581dde24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">in six months for DEN Esthetics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a7f78e9 e-flex e-con-boxed e-con e-parent\" data-id=\"1a7f78e9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-378da433 elementor-widget elementor-widget-spacer\" data-id=\"378da433\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1975c441 elementor-widget elementor-widget-image\" data-id=\"1975c441\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/thecontenthive.be\/wp-content\/uploads\/2024\/03\/Blog-TCH-768x576.jpg\" class=\"attachment-medium_large size-medium_large wp-image-735\" alt=\"38% meer Instagram bereik in 6 maanden tijd voor DEN Esthetics\" srcset=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" data-srcset=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700e2823 elementor-widget elementor-widget-text-editor\" data-id=\"700e2823\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Followers are important, but certainly not everything. Still, you always do your best when a client asks you to gather more followers, within their available budget. So that is also what we did at DEN Esthetics.\u00a0<\/p><p>Thanks to some minor tweaks and a minimal extra budget, we were able to increase the reach of their Instagram account by 38% in 6 months.\u00a0<\/p><p>Read how we went about it here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a0c06 elementor-widget elementor-widget-button\" data-id=\"70a0c06\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/thecontenthive.be\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I want this too<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3599f8d0 elementor-widget elementor-widget-heading\" data-id=\"3599f8d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who is DEN Esthetics?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64be7398 elementor-widget elementor-widget-text-editor\" data-id=\"64be7398\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DEN Esthetics is an exclusive distributor in the Benelux of skin analysis, radio frequency devices. The devices are carefully selected and tested to offer to skin specialists and aesthetic doctors. They help their clients achieve improved skin thanks to the devices.\u00a0<\/p><p>We have been helping DEN Esthetics create content for on social media for several years, mainly on Instagram, but in late 2023 there was also a demand to focus more on growing the number of followers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31fa7d37 elementor-widget elementor-widget-heading\" data-id=\"31fa7d37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building organic followers for B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f025d2 elementor-widget elementor-widget-text-editor\" data-id=\"75f025d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As you may already know, or not yet, it's not so easy to grow organically on Instagram these days. Especially not if you work primarily B2B. Instagram is one of the social media channels that is already so overloaded with content and accounts that it is hard to stand out.\u00a0<\/p><p>One possible technique you can use is to create a <i>shitload<\/i> of content. Think 5 posts a week, several stories a day and countless reels. Unfortunately, this not only takes a lot of time, but also just a lot of money. That budget was obviously not there.\u00a0<\/p><p>We therefore decided to do it as follows:<\/p><ul><li>Instead of just feed posts, we would also have some per month <b>reels<\/b> which we can then also share again in the stories. Reels are useful for growing your reach because you reach new accounts you don't reach with regular feed posts.\u00a0<\/li><li>In addition to reels, we are also actively betting on <b>community management<\/b>. The client didn't get around to this himself, so we took the time to follow other accounts monthly, liking posts, leaving comments and more.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51761848 elementor-widget elementor-widget-heading\" data-id=\"51761848\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc7765b elementor-widget elementor-widget-text-editor\" data-id=\"7bc7765b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After 6 months of community management, more reels as well as more stories, we have achieved the following results:<\/p><ul><li><b>Impressions<\/b><span style=\"font-weight: 400\">: <\/span>the number of impressions in their Instagram account increased by 62%.<\/li><li><b>Reach<\/b>: The account's reach increased by 38% in the same period. Instead of 35 non-followers, we now reach 100+ non-followers monthly.\u00a0<\/li><li><b>Followers<\/b>: The number of followers grew by 23%. This seems like a lot, but we ended up increasing from 268 to 329.<\/li><li><b>Profile visits<\/b>: The number of profile visits in Instagram increased by 45%.<\/li><\/ul><p><span style=\"text-align: var(--text-align);color: var( --e-global-color-text );font-family: var( --e-global-typography-text-font-family ), Sans-serif;font-size: var( --e-global-typography-text-font-size );font-style: var( --e-global-typography-text-font-style );letter-spacing: var( --e-global-typography-text-letter-spacing );text-transform: var( --e-global-typography-text-text-transform )\"><br \/>The number of followers hasn't increased drastically, but we shouldn't expect that with the current tactics. What we do see is that new followers are gaining about the same number every month. Steady growth, but steady growth.\u00a0<\/span><\/p><p>Followers are important, but also not everything. We find it much more important that our clients have the right followers (which include potential clients for them), than that they just have lots of followers tout court.\u00a0<\/p><p>Please don\u2019t buy followers \ud83d\ude4f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671f0d24 elementor-widget elementor-widget-heading\" data-id=\"671f0d24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7601829c elementor-widget elementor-widget-text-editor\" data-id=\"7601829c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So you see, you don't need a big budget to still generate a better reach on social media. Of course, it all goes just a little faster and easier if you can post more content, throw ads at it or invest more time in gathering new contacts.<\/p><p>Are you in a similar scenario yourself or just looking for a reliable party to outsource your social media management to? Then don't hesitate to <a href=\"https:\/\/thecontenthive.be\/en\/contact\/\">contact us<\/a>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>38% meer Instagram bereik in 6 maanden tijd voor DEN Esthetics Volgers zijn belangrijk, maar zeker niet alles. Toch doe je steeds je best als een klant vraagt om meer volgers te verzamelen, binnen hun beschikbare budget. Dat is dus ook wat we bij DEN Esthetics hebben gedaan.\u00a0 Dankzij enkele kleine aanpassingen en een minimaal [&hellip;]<\/p>","protected":false},"author":1,"featured_media":735,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[51,37,47],"class_list":["post-733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-case","tag-community-management","tag-content-marketing","tag-social-media"],"_links":{"self":[{"href":"https:\/\/thecontenthive.be\/en\/wp-json\/wp\/v2\/posts\/733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecontenthive.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecontenthive.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecontenthive.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecontenthive.be\/en\/wp-json\/wp\/v2\/comments?post=733"}],"version-history":[{"count":5,"href":"https:\/\/thecontenthive.be\/en\/wp-json\/wp\/v2\/posts\/733\/revisions"}],"predecessor-version":[{"id":740,"href":"https:\/\/thecontenthive.be\/en\/wp-json\/wp\/v2\/posts\/733\/revisions\/740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecontenthive.be\/en\/wp-json\/wp\/v2\/media\/735"}],"wp:attachment":[{"href":"https:\/\/thecontenthive.be\/en\/wp-json\/wp\/v2\/media?parent=733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecontenthive.be\/en\/wp-json\/wp\/v2\/categories?post=733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecontenthive.be\/en\/wp-json\/wp\/v2\/tags?post=733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}