{"id":1233,"date":"2025-01-28T11:43:14","date_gmt":"2025-01-28T11:43:14","guid":{"rendered":"https:\/\/thecontenthive.be\/?p=1233"},"modified":"2025-01-28T12:27:09","modified_gmt":"2025-01-28T12:27:09","slug":"social-mediabeheer-intern-team-vs-externe-partner","status":"publish","type":"post","link":"https:\/\/thecontenthive.be\/en\/social-mediabeheer-intern-team-vs-externe-partner\/","title":{"rendered":"Social Mediabeheer: intern team vs externe partner"},"content":{"rendered":"
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Social Media Management<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In-house team vs external partner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Social\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Social media is not optional. It\u2019s an essential part of your marketing mix. If your business hasn\u2019t fully embraced social medial yet, you\u2019re missing out on valuable visibility. With the average person spending around 1.5 hours a day on social platforms, why wouldn\u2019t you want your organisation to be there, too?\u00a0<\/p>

Are you ready to change that, but not sure whether to build an in-house team or outsource to an external partner? Then keep on reading.\u00a0<\/p>

We\u2019ll walk you through the pros and cons of each option so you can decide what\u2019s best for your business.\u00a0<\/p>

Let us help with your socials<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What exactly is social media management? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It involves everything from creating and publishing content to analysing performance and managing engagement<\/b> across platforms like Instagram, Facebook, LinkedIn, and more. It might seem straightforward, but there\u2019s more to it than meets the eye.\u00a0<\/p>

You need strategic thinking<\/b> to plan effectively, but also practical skills like copywriting, design, videography, and editing to make it happen. And of course, you want to see strong results for the time you invest.\u00a0<\/p>

So keep that in mind as we break down the pros and cons of each approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Benefits of an In-House Social Media Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Okay, let\u2019s talk teams. Don\u2019t worry, this does not mean building a whole department overnight. Even a compact team of a social media manager, designer, and videographer can go a long way. Just remember, it\u2019s rare to find all these skills in a single person.\u00a0<\/p>

Here\u2019s why building an internal team can work well:<\/p>

  1. Stronger brand connection<\/b>: Your in-house team knows your business inside and out. That makes it easier to create content that reflects your brand values, tone of voice, and culture.\u00a0<\/li>
  2. Faster response times<\/b>: Internal teams can pivot quickly and react to trending topics or internal changes with less delay.\u00a0<\/li>
  3. A long-term investment<\/b>: Building internal expertise pays off in the long run. It keeps valuable knowledge and skills within your business.<\/li><\/ol>

    The challenges? Finding the right creative talent<\/b> isn\u2019t easy, especially with high demand in the job market. Retention can also be a struggle. Hiring junior profiles means investing time in training.<\/b> Plus, you\u2019ll likely need multiple roles to run a solid operation, which comes with higher staffing costs.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    The Benefits of an External Social Media Partner\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Prefer to team up with a specialist agency or freelancer? This has its own advantages:<\/p>

    1. Expertise and experience<\/b>: External partners bring a broad portfolio and are often more plugged in to the latest tools, trends, and industry best practices. They\u2019ve likely tested strategies in different sectors and provide you with insights that can benefit your brand.\u00a0<\/li>
    2. Saves time and costs<\/b>: A partner can get started almost immediately with no training required. You also avoid the ongoing costs of hiring permanent staff.\u00a0<\/li>
    3. Fresh input<\/b>: Outsiders see your business through a different lens and can bring new, creative ideas to the table.\u00a0<\/li>
    4. Scalability<\/b>: You can adjust the intensity of the collaboration up or down depending on your needs and budget.\u00a0<\/li><\/ol>

      Just a heads up that you\u2019ll still need to invest some time in a proper onboarding and briefing process to get them aligned with your brand. Also, if you need a lot of content, costs can add up with a high-volume collaboration.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      So, which one should you choose? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      The right choice depends on your company\u2019s size, goals, available resources, and existing expertise.\u00a0<\/p>

      Our advice?<\/p>

      Build an internal team<\/b> if:\u00a0<\/p>