Short form what? A trend that you as a company can no longer ignore if you want to be optimally visible online. In this article we would like to explain in detail what it is, why you should work on it and how you can start making short-form videos.
Short-form videos are videos that are on average between 20 seconds and two minutes long. They are often created in a vertical format so that they can be viewed on a smartphone. You can encounter them in TikTok, in Instagram as Reels and in YouTube as Shorts.
These types of videos offer you many opportunities as a company to convey your marketing messages in a different way. Short-form videos can be entertaining, but also provide information or persuade people to buy your product.
Unlike the short, punchy short form videos, long form videos are often longer than 10 minutes. They are intended to provide in-depth information. Think of documentaries, training videos or company stories. It is important that your video is constructed correctly, so that people are involved in your story and continue watching longer than the first few seconds.
Short form videos are very popular because they respond to the trend of speed, stress and a short attention span. Both millennials and the younger generations are easier to reach through video content than with large blocks of text. With short form video you can also convey your message to them, provided that your video stands out from all the other videos, of course.
There are several ways to create short form videos and it certainly doesn't have to be complicated:
Don't have the time or material to provide the recordings yourself? Then you can always hire a specialized company to take over this for you. At The Content Hive we can help you with this perfectly. We work out the ideas and storyboards, record everything on film and take care of the editing afterwards.
Do you want to make short form videos yourself and edit them quickly? As mentioned above, you can often get started in the app itself, such as TikTok and Instagram for minimal editing. AI even allows you to edit your footage to the beat.
Other apps we like to use are:
The best way to find fun examples of short form videos is to dive into social media apps yourself. See if your competitors use Instagram, TikTok or YouTube and what type of videos they post. Are these successful or can you do better?
An important piece of advice we can give to every company: don't be too serious. This does not mean that you should encourage your employees to imitate TikTok dances, but do go along with the trends that you can apply in your company. Add some trending audio and the chance of more views is immediately a fact.
After reading this article, do you have the feeling of 'Yes, makes sense' but no time, expertise or enough hands to get started? Then we are happy to help you at The Content Hive.
It can often be much more efficient to outsource your video creation. We ensure that a huge number of different images are captured in half or a whole day, which you can use for months to post on social media. This way you only spend a minimum amount of time on this and you (and your team) can further focus on your core business. We take care of everything else.
Sounds like a plan? Feel free to contact us!
