As a marketing team, social media management often lands on your plate unexpectedly—and not always with open arms. These days, social media marketing involves much more than just writing a post. It includes research, design, video editing, strategy, and a whole lot more.
At Danneels, they understood this perfectly. That’s why they looked for external support to take over their social media management. Enter The Content Hive.
Danneels is a property developer based in Bruges, with a second office in Duffel. They develop new-build projects for people across Flanders. Their marketing strategy is broad, and platforms like Instagram, Facebook, and LinkedIn play a key role.
With a small marketing team, managing all those social media channels quickly became too much and it was time for change. Just over a year ago, Eveline began supporting them as a freelancer. Today, The Content Hive provides ongoing support for several days a week.
When we started working with Danneels a year ago, their social media mix consisted of Instagram, Facebook, and LinkedIn. Each channel followed its own strategy, which made it even harder to maintain consistency on top of all the other marketing tasks. And believe me, there are plenty in a construction firm 🫢
Soon, a smooth workflow developed between us and the marketing manager. We would create and schedule all the social media posts in Hubspot, while he simply reviewed and published them. We also took over the creation of reels and stories—something that came as a huge relief for the Danneels team.
Now, a year later, our partnership goes far beyond just social media posts. We help write and update blogs, design newsletters and emails, record customer testimonials, and more.
On Eveline’s recommendation, an extra platform was added to the mix. Thanks to Danneels’ beautifully styled show homes, they had a rich database of interior photos that were way too good to ignore. Pinterest seemed like the ideal platform to boost visibility. And so we got started. It took some time for the Pinterest account to gain traction, but we now post five pins per week, generating around 5,000 impressions per month. Not bad, right?
If you think Pinterest is dead, you’re probably not using it for the right purpose!
While we can’t share hard numbers apart from the Pinterest visibility, the results speak for themselves. By taking over a large share of content marketing, we’ve freed up Danneels’ marketing team to focus on other priorities like PR, design, and refining their brand identity.
We also provide regular input and external feedback, helping them continue to optimise their marketing approach.
Does your marketing team need extra hands for content marketing too? Don’t hesitate to get in touch. We just might give you the breathing space you’ve been looking for to refocus on what really matters.
