38% more Instagram reach

in six months for DEN Esthetics

Followers are important, but certainly not everything. Still, you always do your best when a client asks you to gather more followers, within their available budget. So that is also what we did at DEN Esthetics.

Thanks to some minor tweaks and a minimal extra budget, we were able to increase the reach of their Instagram account by 38% in 6 months.

Read how we went about it here.

Who is DEN Esthetics?

DEN Esthetics is an exclusive distributor in the Benelux of skin analysis, radio frequency devices. The devices are carefully selected and tested to offer to skin specialists and aesthetic doctors. They help their clients achieve improved skin thanks to the devices.

We have been helping DEN Esthetics create content for on social media for several years, mainly on Instagram, but in late 2023 there was also a demand to focus more on growing the number of followers.

Building organic followers for B2B

As you may already know, or not yet, it's not so easy to grow organically on Instagram these days. Especially not if you work primarily B2B. Instagram is one of the social media channels that is already so overloaded with content and accounts that it is hard to stand out.

One possible technique you can use is to create a shitload of content. Think 5 posts a week, several stories a day and countless reels. Unfortunately, this not only takes a lot of time, but also just a lot of money. That budget was obviously not there.

We therefore decided to do it as follows:

Instead of just feed posts, we would also have some per month reels which we can then also share again in the stories. Reels are useful for growing your reach because you reach new accounts you don't reach with regular feed posts.
In addition to reels, we are also actively betting on community management. The client didn't get around to this himself, so we took the time to follow other accounts monthly, liking posts, leaving comments and more.

Results

After 6 months of community management, more reels as well as more stories, we have achieved the following results:

Impressions: the number of impressions in their Instagram account increased by 62%.
Reach: The account's reach increased by 38% in the same period. Instead of 35 non-followers, we now reach 100+ non-followers monthly.
Followers: The number of followers grew by 23%. This seems like a lot, but we ended up increasing from 268 to 329.
Profile visits: The number of profile visits in Instagram increased by 45%.

The number of followers hasn't increased drastically, but we shouldn't expect that with the current tactics. What we do see is that new followers are gaining about the same number every month. Steady growth, but steady growth.

Followers are important, but also not everything. We find it much more important that our clients have the right followers (which include potential clients for them), than that they just have lots of followers tout court.

Please don’t buy followers 🙏

Conclusion

So you see, you don't need a big budget to still generate a better reach on social media. Of course, it all goes just a little faster and easier if you can post more content, throw ads at it or invest more time in gathering new contacts.

Are you in a similar scenario yourself or just looking for a reliable party to outsource your social media management to? Then don't hesitate to contact us!